Content can be hidden or shown based on the tags which is related to the current user on the crm system. This works even when the user who is viewing the page is technically not logged in to WordPress using their user credentials or through a social authentication method but a cookie has to be present on the user’s computer which links the user to the crm system like ActiveCampaign or Drip.
Personify checks if the current user was being tagged with whatever tag is set in the tag condition and displays the content based on that.
For instance if you want to show the content, only for users having a tag : “purchased acme product” then the content can be made hidden to other users who doesn’t have that tag. This is very helpful when you want to display certain content to the user who already purchased a product from your store, for instance like a download button for a pdf etc.
You can set multiple conditions for tags like any other condition. You can invert the condition by using the “Operator” option which has “contains” and “not contains”
“Contains” means the user who has been tagged with the tags assigned in that condition
“Not Contains” means the user who are not been tagged with the tags assigned in that condition.