your WordPress site & increase your conversions
By putting the right offer in the right place.
Or watch the video to the right
Or watch the video to the right
Content Positioning & Conversions.
How can Personalization help Your Business Increase Engagement & Conversions.
We’ve all seen it.
You land on your favorite site to check out the latest content and what do you see?
The same Adverts you saw last time…
The Email Optin form you already signed up to…
The same promotion that you decided you didn’t want to buy last time, with the exact same offer and angle…
And links to all the blog posts you have already read…
Now imagine this…
What if, Your visitors never saw irrelevant content on your site ever again?
You see, all these things on your site, are distractions from what you want your audience to do.
When you remove them, you create a clear path to the next main goal you need them to take.
However, This is only part of the secret sauce…
— RELEVANCE —
For years, Websites have “faked” being relevant…
They would build a customer avatar, and then create all their sales and promotional material around “what they perceived to be” their ideal customer.
However, The TRUTH is…
You have multiple “IDEAL CUSTOMER AVATARS” and each one is slightly different from the last.
The only way you can stay relevant is to give each and every individual exactly what they want…
To be Relevant you must treat people as if they are real people…
You create Dynamic websites, and guess what…
WordPress is already built on a Dynamic framework meaning it changes as it loads content.
What does this mean for you?
It means you can change the content for each and every visitor, lead or customer that lands on your site.
And this is where we apply the secret sauce.
Personalization & Conditional Content
Once you have cleaned up your site and hidden all the irrelevant content, It’s time to optimize it for conversions and engagement.
Personalization is best used for grabbing attention.
You can use it to add in someones first name or business name into your headlines, content and calls to action.
Sounds pretty cool right ?
Conditional Content is for increasing conversions by showing specific sales copy and beliefs based on what you know about each visitor, lead or customer.
It also plays an essential role in “Content Stripping” a term we coined that basically means removing anything that is not essential to getting your audience to the next step in your journey (Signing up, Buying, Booking a call or even just reading the content so you can build the relationship).
— QUIT GUESSING —
Personify works based on FACTS, Not assumptions…
This means if you know something about the individual on your site, you can use that to your advantage and create a piece of sales copy that hits the heart strings and makes them think you wrote your entire site about them specifically.
Kinda Scary, Kinda freakin awesome…
So how does it work?
Personify can grab, pull and send data between different tools. Using that data we can display content based on certain conditions.
Best of all, You don’t need to make multiple pages for each subscriber, lead or customer it doesn’t matter if your advert is targeted towards E-Commerce stores or Book Vendors Your sales page will dynamically adjust itself to target them, with the best sales copy you can muster up.
The best thing about using these kind of conditions to display content is you don’t have to be a master of sales copy, because your targeting is so good it makes it a lot easier to sell to each individual that lands on your site.
And if you are a master of sales copy…
Then your sales might just break your shopping cart.
We go over these further down the page, but let me hit you with a few examples:
1: Tags from a CRM (Active campaign or Drip)
If a visitor has the tag “E-commerce Store” applied to their CRM, We can hide generic content and replace it with sales copy targeted towards E-commerce stores.
So a headline that says “17 tweaks to instantly increase conversions” Could be changed to “17 tweaks to instantly increases sales and conversions for your E-Commerce store.
Don’t stop at headlines, You can use this strategy to show testimonials from other E-Commerce customers, benefits specific to E-Commerce, Images specific to E-Commerce and more…
This is a fast track way to increase your conversions.
Lets look at another example:
2: UTM Parameters
UTM Parameters are for links you put on social networks, paid ads or email campaigns. Basically you put them on any url that is leading to your site.
It’s just a simple snippet you add to the end of your URLS explaining where your visitor, lead or customer is coming from and what campaign they clicked to get to your site.
With these UTM Parameters we show you how to setup you can change content on your site based on how they got to your site.
Let’s say you had a paid advert on facebook or google. You might be split testing a bunch of different headlines across those adverts.
When someone clicks that advert, Personify looks at the UTM parameter and knows exactly what advert they clicked.
This means we can create a condition to show a headline on our sales page or landing page that is relevant to the headline and content we had on the paid advert.
How does it work?
Connect Personify to your CRM and your CRM to personify & sync all data from your contacts right into WordPress. When a change happens in your CRM to one of your contacts it automatically gets updated on WordPress.
Add any custom field content you have captured about your lead onto your page or post.
This could be anything…
Their First name, Age, address, business name, business type or anything else you have captured as a custom field inside your CRM.
You can also add a default fallback if no data is present for that lead that lands on your page.
3) Add Conditions
Show or hide specific widgets, rows,sections or columns based on different conditions.
You could have different headlines based on what tag they have applied at your CRM, If they came from a specific UTM campaign, What User role they have applied, How many times they visited a page or even if they have a certain custom field value.
Learn more about the conditions below.
Show or hide content (widgets, sections, columns) based on WordPress user roles assigned to each individual.
Show or hide content (widgets, sections, columns) based on tags from your CRM (Active Campaign, Drip)
Show or hide content (widgets, sections, columns) based on UTM parameters used when a user lands on your site.
Show or hide content (widgets, sections, columns) based on Custom Fields from your CRM (Active Campaign, Drip)
Show or hide content (widgets, sections, columns) based on URL Query strings used when a user lands on your site.
Show or hide content (widgets, sections, columns) based on how many times a visitor visits a specific page.
Show or hide content (widgets, sections, columns) based on what country or countries a user is located.
Currently Personify connects to Drip and Active Campaign CRM’s with more to come very soon.
It has deep integrations with Elementor page builder (Free and Paid versions) with more coming very soon.